I've spent over a decade in the fashion industry. It was during this journey that I began to question my own unsustainable shopping habits. I witnessed the staggering waste generated by the fashion industry and felt compelled to create a business that encourages a shift in consumer behavior—one that emphasizes the importance of extending the life of our clothing. Many garments are discarded not because they're beyond repair, but because they've lost their shape, color, or appearance due to improper care. This is where change is needed, and it starts with embracing quality over quantity, choosing handmade over factory-made, and supporting local artisans over global conglomerates.